Are you reaching your audience?
Many dealerships have simply been burnt by companies that do a half-ass job at several marketing initiatives. Bad data, boring creative, and mistimed mail drops all make for a terrible result. It is understandable why so many have opted to employ only digital forms of advertising. With that said, it is critical not to “throw the baby out with the bathwater”.
It is breathtaking how many dealerships employ advertising companies and advisors that repeatedly fail with marketing initiatives. ProfitMotors™ has seen large auto groups bring in advisors and ad gimmicks that go nowhere.