Are you reaching your audience?
The retail automotive industry has changed and evolved in many ways since 2000. Technology and the internet play a dominate roll in sales and service. However, many owners and managers are still operating under the same philosophy as they were in the 1990’s. In some ways this is the right way to operate, in many ways they are unwittingly killing their business.
Many dealerships have simply been burnt by companies that do a half-ass job at several marketing initiatives. Bad data, boring creative, and mistimed mail drops all make for a terrible result. It is understandable why so many have opted to employ only digital forms of advertising. With that said, it is critical not to “throw the baby out with the bathwater”.