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New Algorithm Developed and Patent Pending for Profit Motors, Inc. Called PRUDEN™

Profit Motors, Inc. and two sub-contractors have developed and tested a proprietary algorithm that actually works in the retail automotive space. It will be used to dramatically increase response for dealership customers in both Conquest and Retention campaigns.

Profit Motors, Inc. and two sub-contractors have developed and tested a proprietary algorithm that actually works in the retail automotive space.  It will be used to dramatically increase response for dealership customers in both Conquest and Retention campaigns. 

The new algorithm will be called Pruden™ which is latin for wise.  Profit Motors, Inc. has been annoyed by seeing a handful of advertising companies using the term AI or Artificial Intelligence to describe a simple algorithm that identifies customers about read to end a lease.  “I feel that AI or Artificial Intelligence is used far to loosely by companies exaggerating what is a simple method or algorithm to locate potential vehicle buyers in a data set.  Our company does not tolerate deception with our dealership partners, and that is why we have invested in PRUDEN™ to make once again certain dealerships have a viable option of a truly advanced algorithm that is specifically designed with the retail automotive industry in mind”, states Sean Hoffman, founder and CEO of Profit Motors, Inc. a Newport Beach, California based advertising company for the retail automotive industry.

Unlike standard marketing and list provision systems out there, ProfitMotors™ utilizing PRUDEN™ client targeting starts with the highest quality APR filtered lists, then goes through seven different filtering systems, techniques, and proprietary targeting algorithms only available to clients of ProfitMotors.

The team at ProfitMotors™ is looking forward to applying this technology to see its dealership clients even more successful in 2020 and beyond.